BlueStone Jewellery and Lifestyle Limited is launching its much-awaited BlueStone Jewellery IPO to raise ₹1,540.65 crore. it is all set to open its Initial Public Offering (IPO) on August 12, 2025. It is Backed by a strong digital-first presence and a rapidly growing offline footprint, BlueStone is looking to capitalize on the festive demand and robust investor sentiment in the premium lifestyle and jewellery space.
In this detailed article, we cover everything you need to know about the BlueStone IPO GMP today, IPO dates, price band, lot size, timeline, allotment status, company overview, financials, and review.
BlueStone Jewellery IPO Details
| IPO Name | BlueStone Jewellery and Lifestyle Ltd IPO |
| Issue Type | Book Built Issue IPO |
| IPO Opening Date | August 12, 2025 (Monday) |
| IPO Closing Date | August 14, 2025 (Wednesday) |
| Listing Date (Tentative) | August 20, 2025 (Tuesday) |
| Price Band | ₹492 to ₹517 per equity share |
| Face Value | ₹1 per share |
| Lot Size | 29 shares |
| Minimum Investment | ₹14,993 |
| Issue Size | ₹1,540.65 crore |
| Fresh Issue | ₹800 crore |
| Offer for Sale (OFS) | ₹740.65 crore |
| Listing on | BSE and NSE |
| Registrar | KFin Technologies Ltd |
| Lead Managers | Kotak Mahindra, Axis Capital, IIFL |
BlueStone Jewellery IPO Timeline
| Event | Date |
|---|---|
| IPO Open Date | August 12, 2025 |
| IPO Close Date | August 14, 2025 |
| Basis of Allotment Finalization | August 16, 2025 |
| Initiation of Refunds | August 18, 2025 |
| Shares Credit to Demat | August 19, 2025 |
| IPO Listing Date | August 20, 2025 |
IPO Grey Market Premium (GMP) Today
According to market sources, today’s GMP of Bluestone IPO is around ₹30 to ₹35. This implies a potential listing gain of 5 to 7 per cent from the upper price band of ₹517. However, grey market premiums are unofficial and volatile. Investors are advised to consider the company’s fundamentals in addition to market sentiment.
About BlueStone Jewellery and Lifestyle Limited
BlueStone was founded in 2011 as a digital-first jewellery brand and has since expanded into offline retail. It offers a wide range of products including:
- Diamond and gemstone jewellery
- Plain gold, platinum and studded collections
- Custom-designed, trend-driven jewellery
As of June 30, 2024:
- 203 showrooms across 86 cities in 26 states and UTs
- Delivers to over 13,500 PIN codes via online platform
- Offers over 10,000 unique jewellery designs
The company’s strategy focuses on combining convenience, design, and omnichannel presence to capture urban and aspirational customers.
BlueStone IPO Objectives
The company plans to use the IPO proceeds for:
- Opening new showrooms across India
- Meeting working capital requirements
- General corporate purposes
- Providing partial exit to existing shareholders via OFS
BlueStone Financial Performance
The company has seen strong revenue growth in recent years but remains loss-making. Below is a summary of its recent financial performance:
| Financial Year | Revenue (₹ Cr) | Net Profit / (Loss) (₹ Cr) |
|---|---|---|
| FY 2021–22 | 461.33 | (33.54) |
| FY 2022–23 | 771.23 | (167.10) |
| FY 2023–24 | 1,177.81 | (166.71) |
| 9M FY 2024–25 | 1,339.53 | (26.36) |
The company’s losses have narrowed in the latest 9-month period, indicating improved operational efficiency and potential for breakeven.
BlueStone IPO Allotment Status
Once the IPO allotment is finalized (expected on August 16, 2025), investors can check their Bluestone IPO allotment status online using the following methods:
- Via KFin Technologies (Registrar):
- Visit: https://kfintech.com
- Navigate to IPO Allotment Status section
- Enter PAN or Application Number
- Via BSE Website:
- Visit: https://www.bseindia.com/investors/appli_check.aspx
- Select ‘Equity’, ‘BlueStone Jewellery IPO’
- Enter your PAN and application details
- Via Broker Platform (Zerodha, Groww, Upstox, etc.)
BlueStone Promoter and Management
- Promoter: Mr. Gaurav Singh Kushwaha
- He serves as the Managing Director and CEO and has more than 17 years of experience in the tech and retail sectors
- BlueStone is backed by marquee investors including Ratan Tata, Kalaari Capital, Accel, and IvyCap Ventures
IPO Lot Size and Retail Investment
Retail investors can apply for a minimum of 1 lot (29 shares). The following table summarizes investment options:
| Number of Lots | Number of Shares | Amount (₹) |
|---|---|---|
| 1 | 29 | ₹14,993 |
| 2 | 58 | ₹29,986 |
| 13 (Max Retail) | 377 | ₹1,94,909 |
Note: ₹2 lakh is the maximum permissible limit for retail investors in IPOs.
Should You Apply for BlueStone IPO?
Strengths:
- Strong brand recognition and omni-channel presence
- Rapid revenue growth year-on-year
- Backing by established investors
- Expanding offline retail network with high scalability
Risks:
- Company is still incurring losses
- Highly competitive jewellery market (Titan, Kalyan, CaratLane)
- Seasonal nature of jewellery demand
- Valuation could be considered high relative to earnings
Conclusion
Bluestone Jewellery’s IPO is an attractive proposition for long-term investors who believe in the brand’s growth potential and the growing online jewellery market. The company’s fundamentals are strong, market reach is wide and the brand position is strong. However, those seeking short-term returns should keep an eye on grey market trends and overall market sentiment till listing.
Investors should weigh the company’s prospects for financial recovery against the risks from existing losses and competitive pressures. Application for listing benefits should be based on real-time GMP analysis.
Frequently Asked Questions (FAQs)
1. What is the price band of BlueStone IPO?
Ans- ₹492 to ₹517 per equity share.
2. What is the minimum investment in BlueStone IPO?
Ans – ₹14,993 for 1 lot (29 shares).
3. What is the GMP of BlueStone IPO today?
Ans – Approximately ₹30 to ₹35 as of now.
4. When will BlueStone IPO be listed?
Ans- Tentative listing date is August 20, 2025, on NSE and BSE.
5. Is BlueStone a profitable company?
Ans – No, BlueStone is currently loss-making, though its financials are improving.
6. How can I check BlueStone IPO allotment status?
Ans – Through KFintech (registrar) or BSE India website.
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